First Impressions (Part 6): Bridging the Gap
Bridging the Gap – From Website Traffic to Business Opportunity Imagine a business owner opening the monthly website report and seeing encouraging news. More people visited the site than last month. A recent campaign brought in new traffic, and several pages attracted more attention than expected. The numbers suggest that something is working. Then the […]
First Impressions (Part 5): Every Second Matters
Every Second Matters – How Website Speed Shapes Trust Before Visitors Read a Word Imagine a prospective customer looking for a company to help with an important project. They search online, see your business among the results, and read a description that seems to address exactly what they need. The next step should be simple: […]
First Impressions (Part 3): A Beautiful Website Isn’t Enough
A Beautiful Website Isn’t Enough Imagine visiting the website of a company you are considering hiring. The photography is impressive. The colors work beautifully together. There are smooth animations, elegant typography, and a homepage that looks like it belongs in a design portfolio. At first glance, you are impressed. Then you try to figure out […]