First Impressions (Part 4): Bridging the Gap – From What You Do to What Customers Understand
Imagine meeting someone who could be an ideal customer for your business. You ask what they are looking for. They describe a problem your team solves every day. You know you can help. You have the experience, the people, and the process to do excellent work. Then they ask what your company does. You begin […]
First Impressions (Part 2): People Don’t Just Buy From Businesses. They Buy Into Brands.
People Don’t Just Buy From Businesses. They Buy Into Brands Think about the businesses you choose to work with. Maybe it is a company you have relied on for years. Perhaps it is a business someone recommended, or one you discovered recently while looking for a particular product or service. Now think about why you […]
First Impressions (Part 1): Your Business Is Already Making One. Is It the Right One?
First Impressions: Your Business Is Already Making One. Is It the Right One? Every business makes a first impression, whether it intends to or not. The interesting part is that, in many cases, people form that impression long before anyone actually speaks with you. A prospective customer may search for your company online, visit your […]